Purchasing for Souvenir Stores
Souvenir merchandise relies heavily on the wording and design printed on the item. Buyers should review actual artwork and product construction separately rather than approving only a distant assortment photograph.
Preparing the Range
Keep generic gifts distinct from products carrying a place name, trademark or licensed design. Request appropriate information about the seller's authority where a design requires it.
Display Considerations
Show the printed face clearly and protect it from abrasion. Keep individual prices visible even when products are arranged as a coordinated group.
Order Information
Record approved wording, design references and quantities. Require review of changes to artwork or messages rather than treating them as routine substitutions.
Reviewing the Range
Inspect customer questions about design, packaging and intended gift use. Use a written artwork record when making a later inquiry.
Product Guides to Consult
- Keyrings
Keyring assortments may combine different attachment hardware and decorative pieces.
- Bookmarks
Bookmark assortments can mix materials, lengths and decorative attachments.
- Picture Frames
Picture frames should be compared by the image opening, insert size and display method.
- Canvas Tote Bags
Tote bag purchasing should identify the usable body size, handle drop and fabric construction.
Related Information
Product examples are suggested subjects for an inquiry. They do not establish availability, suitability for every store or a guaranteed sales result.