Reviewing Online Interest for a Physical Store

An online product's visibility is a reason to investigate it, not a forecast of sales at a particular store.

Practical Considerations

Record what attracted attention, then examine whether the same use, price range and presentation make sense for local customers. Keep observations separate from assumptions about how many units might sell.

Suggested Procedure

  1. Save the exact listing and date observed.
  2. Compare the item with questions customers already ask.
  3. Choose a limited way to review local interest.

Illustrative Example

A frequently shared drawer organizer may solve a familiar household problem, but its dimensions still need to fit the drawers customers describe. A useful trial would record both purchases and fit-related questions.

Points to Check

Views, likes and rankings can change. Do not turn them into unsupported sales claims in store signage or purchasing records.

Working Record

Use the product shortlist record to put the relevant information in one place. You can complete it in your browser, save a text copy or print a blank form for use in the store. Entries are not submitted to NoveltyPlex.

Open the product shortlist record »

Related Information

Examples are provided for planning purposes and are not quotations, promised results or terms of sale. Confirm the arrangements for each purchase with the parties involved.

Return to the reference library